Cathay Pacific and its Diamond Plus top tier
Published: 12/08/2010 - Filed under: News »
If you are a Diamond member of Cathay Pacific’s Marco Polo Club you might not be aware there is a further – higher – tier to aspire to: Diamond Plus.
Introduced in 2006, the initiative is offered annually to the top one percent of Diamond members worldwide “in recognition of their exceptional and consistent travel performance and their contribution to Cathay Pacific and Dragonair”.
To reach Diamond status, a customer has rack up 120,000 Club Miles within a year (or 80 Club Sectors).
According to a CX spokesperson, Diamond Plus and Diamond members are “considered in the same tier in every aspect”. However, Diamond Plus get extra perks consisting of
• Nomination of one companion to the Diamond tier
• Access to CX First Class lounges regardless which airline they are flying
• The services of a dedicated Diamond Plus Service Team
The Diamond Plus tier is not to be confused with CX’s Lifetime members, which was how the airline previously recognised the custom of very frequent fliers.
No new Marco Polo Club Lifetime membership has been offered since the programme was realigned in 1999.
For more details, visit www.cathaypacific.com
Margie T Logarta
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