AA unveils new logo and livery
Originally published on businesstraveller.com 17/01/2013 - Filed under: News »
American Airlines has unveiled its new livery and logo, ahead of the launch of the carrier’s first B777-300ER aircraft.
The livery uses silver mica paint (with many of the carrier’s new aircraft being built with composite material that requires painting), with a tailfin featuring red, white and blue stripes.
The logo has also been revamped, with the iconic eagle symbol being updated into a streamlined image.
Announcing the new corporate identity, AA said that “Since the polished metal look was no longer an option, the importance of the paint selection became critical to honouring American’s silver bird legacy”.
“Silver mica paint was chosen as a way to maintain the silver heritage which American people and customers are passionate about, yet progress ahead with a clean new look.
“Our core colors — red, white and blue have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name.
“And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”
The new livery will feature on the carrier’s forthcoming B777-300ER aircraft, set to enter service at the end of this month.
An on-demand video of the new livery and logo can be streamed at aa.com/newamerican.
What do you think of the new design? Leave your comments below, or have your say on our forum.
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COMMENTS »
excessbaggage - 17/01/2013 15:39
The logo looks great - why didn't they just use that on the tailfin (it's the right shape already!).
Don't like the tailfin - too busy. And will miss the stripes going around the fuselage.
VintageKrug - 17/01/2013 17:05
It's a real shame that great "eagle" logo wasn't used on the tailfin, too.
The proposed tailfin looks like something from a Captain America comic strip.
www.games-wallpapers.in/wallpapers/captain-america-sega-action-1920x1200.jpg
sleak76 - 17/01/2013 17:44
I agree. The logo looks great. The tail has ruined everything. One hideous mess that requires the old Thatcher ™ of covering it with a handkerchief.
asfairbairn - 17/01/2013 18:26
although it is better than the old logo, the tailfin doesnt quite fit the image..
EricYuDysanco - 17/01/2013 18:44
Looks amazing! Wow!
openfly - 17/01/2013 20:15
Superb logo.....dreadful fin
skywards - 17/01/2013 21:22
I like the old livery.
HappyFlighting! - 18/01/2013 03:19
dreadful fin!
WoburnMan - 18/01/2013 12:58
Love ya comments VK - let's hope they sort the interior out too !
flying_cookie - 18/01/2013 14:00
Agree with most comments here: the new logo is clever, modern and fresh. The fin is simply ugly and meaningless. I still cannot get used to the equally stale and unimaginative combined UA/CO livery - this is a bit better, but only because of the new logo.
RickThomas - 22/01/2013 05:14
What a shame that the current management has decided to destroy the equity that the AA logo has built over the past 40 years. Of course, it is the same managment that took AA into bankruptcy. No surprise there. It is even more shameful that after every group took deep cuts in wages and the levels of service for the customers were destroyed, that management decided to spend it on this ridiculous new logo. Looks like a cheap copy of the US postal service logo plus the 11 stripes of bankruptcy on the tail!
VintageKrug - 23/01/2013 11:21
It was time for a change from the old logo which was designed in 1968, if only because composites render the old silver fuselage challenging.
Even after a few days' reflection, I'm still not convinced by the tail. If you look for images of Cubana and CSA Czech Airlines tailfins, they're not dissimilar. Even the "eagle" logo resembles Air France's red swoosh.
Vanity Fair isn't impressed, either:
www.vanityfair.com/online/daily/2013/01/analyzing-american-airlines-disastrous-redesign
canucklad - 23/01/2013 11:57
Reminds me of the old US Air....agree that the styleised eagle should have been the tailfin.....should always use your greatest asset....everybody loved the eagle
flyingdutchman - 23/01/2013 14:50
Reminds me of Bank of America.
Not bad perhaps as it probably owns all their aircraft.
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